This music Video of Taylor swift's 'You Belong with me' meets the typical codes and conventions of a typical romance story. For audience theory it can be seen that the video is aimed towards teenage girls. The main protagonist is a teenage female who seems to be struggling with an everyday teenage girl problem of wanting something they seemingly cannot have, or not being noticed in a way they desire. So in this sense the character created is identifiable and teenage girls will be able to relate to her. To be compliant with genre theory the video uses stereotypical codes and conventions to highlight the romance genre, for example he writing on notebooks that has 'I Love You' written on it and the kiss at the end.
The video starts with the protagonist, a girl (Taylor Swift) in a house looking through the window at a boy in a house directly opposite to hers. The shots at this point are of medium length, each shot is held for a reasonably long amount of time, the music at this point is at a slow pace which means the length of shot fits in with the music. The shots are mostly compliant with the 180 degree rule, from her to him and back again. is wearing glasses and a big t-shirt with her hair loosely tied up, this shows the audience that she is the down to earth girl that is not perhaps the 'popular girl' and more of the geek. this portrayal shows the image of innocence, and the effortless look. As the song progresses the beat gets faster and the length of shot decreases to more quick, snappy jump cut shot editing on the beat.
Throughout the video the actions of Taylor swift highlights and follows the lyric's meaning, for example when she sings 'I wear T-shirts' she is wearing a baggy T-shirt which then grabs at. All the way through the video, sometimes she is singing along to what the audience can hear and sometimes she is just acting, although when she is singing along the other characters do not react to this. This illustrates Steve Archer’s theory that music videos cut between narrative and performance.
In the final scene Taylor turns up at the dance but has completely transformed her look to wearing a long dress, There is a mid-long shot to emphasise on her outfit and that it has changed. at the end Taylor and the Boy who lives opposite her start to kiss and at this point there is a close up on their faces then an extreme close up on their lips to emphasise the significance, emotion and also highlight the codes and conventions of the genre which is Romance. This emphasises the fact that in the end she got what she wanted from the start.
http://www.youtube.com/watch?v=VuNIsY6JdUw
Above is a link to the music video. ^
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